Why the new Business Name?

Why change to Mike Johnson Photography? 

Last week we finally pulled the trigger on 'Endless Photography' and began the process of rebranding our business to "Mike Johnson Photography + Video", and in those few days, I've had a dozens of people ask me why? There are a couple reasons, and I wanted to share them all with you, and hopefully help make the transition a little bit smoother. 

Reason #1: Uniformity 

A lot of the work I do is commercial work, and a lot of that is done on a first name basis and is 100% referral based. I'd work with XYZ company, get to know them on a one to one basis and they would eventually tell their other business owner friends about me, and they'd contact me, and be slightly confused by 'Endless Photography'. It sounds simple and stupid, but I live in a small town, and we do a lot on first name basis, and I found that a different business name was more of a hassle than anything. 

Reason #2: We've changed. Our brand has changed. 

When I started photography, I mostly shot weddings, that was my bread and butter (mmm, it's lunchtime), and I built my brand completely around shooting weddings. While I still shoot dozens of weddings a year, and I love shooting them, I've grown the brand to include a lot more that just wedding photography, and while I love the name of Endless Photography still, it's just not really the best name for commercial and business work, which is about 50% of my business right now. There's a lot in a name, and I wanted a business name that was more flexible for the different jobs I'm taking now. 

Reason # Video. 

There will be a lot more announcement coming on this soon and we're still putting the finishing touches on what exactly the 'video' portion of our brand will mean for you. BUT, it's gonna be rad! I'm so excited for the video work we're prepping for, and you'll love it as well. It's something nobody else is doing, and we're excited to be offering it soon. But, we needed a brand that could fit video more seamlessly, so, the brand name change finally came. 

So there you have it, the major reasons why we're rebranding. Outside of a name change, and a few rad new additions, what we're shooting is the same, we're still the same price, and I'm still the same photographer. So if you have any questions, as always, I'm happy to help! 


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